Drinking cultures refers to the customs and practices associated with the consumption of alcoholic everages.Altough alcoholic beverages and social attitude towards drinking vary around the world,nearly every civilization has independently discovered the processes of brewing beer,fermenting wine and distilling spirits.
Alcohol and its effects have been present in societies troughout history.Drinking is documented in the Hebrew and Christian Bibles,in art history,in Greek literature as ols as Homer, and in Confucius's Analects.
Social drinking refers to casual drinking in a social setting without an intent to get drunk.Good news is often celebrated by a group of people having a few drinks. For example,drinks may be served to 'wet the baby's head' in the celebration of birth.Buying someone a drink is a gesture of goodwill.It may be an expression of gratitude or it may mark the resolution of a dispute.
Various cultures and traditions feature the social practice of providing free alcoholic drinks for others.For example,during a weding reception,or a bar midzvah, free drinks are often served to guests, a practice that is known as 'an open bar'.Free drinks may alos be offered to increase attendance at a social or business functio.They are commonly offered to casino patrons to entice them to continue gambling.In the United States,fraternity houses on college campuses often serve free beer to attract potential pledges.
A further example is the 'free ladies drink' policy of some bars,which is intended to attract more women customers(who attract more men to the bar).Large corporations (especially in Japan) may have favored bar at which they hold private functions that offer free drinks to attendees.